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FlexTal
In Marketing & Branding, Talent Focus

Okay, Freelance Friends – This is The One About Your Bio

AI-generated image of a woman sitting on a couch holding a cup of coffee. The woman looks like Rachel from TV's "Friends" 
This blog post about improving your freelancer bio is a fan-fiction piece created with the help of AI. It imagines a fictional, parody scenario where Rachel Green – yes, the iconic character from the TV show Friends – is part of our Flexible Talent Network (she’s not, but wouldn’t that be a fantastically fabulous fictional world to live in?).

This piece of fiction is written in the voice of Rachel Green, the beloved fashionista portrayed by Jennifer Aniston. Rachel is not a real person and is not affiliated with or endorsed by FlexTal – but if she were here, we think she’d be a fantastic friend who'd give you this advice in a blog just like this – or, maybe, over coffee.

While the voice and tone are playful and fictional, the advice is very real — and designed to help you craft a professional freelancer bio that stands out in the FlexTal Talent Pool.

A Blog About Freelance Bios by Rachel Green*

Hi! It’s your friend, Rachel Green – and no, this isn’t about which shoes go best with wide-leg trousers (but spoiler: it’s not kitten heels). I’m here to give you a little friendly – albeit professional – advice. We’ll touch on my love of fashion, but I’m not here to talk about accessorizing (although, please, let’s talk about handbags after this). I’m here to help you nail your professional bio so you can stand out in the FlexTal Talent Pool like a little black dress at a sea of khakis.

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Chris Koens
In Leadership, Sales & Growth, Talent Focus, The Future of Work

Tariffs, Tensions, and Talent: Navigating 2025

An AI-generated cargo ship carrying containers labeled "Freelancer" and "1099-Staffing"

When your supply chain gets taxed, your workforce doesn’t have to.

It started with an email.
Subject line: Urgent: Tariff Changes Affecting Your Shipment.
Your morning coffee suddenly tastes like despair. That container of widgets you’ve ordered for years? The duties just jumped from a manageable $2,000 to a migraine-inducing $12,000. And just like that, your budget has all the structural integrity of a wet paper bag.

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Chris Koens
In Leadership, Strategy & Business, The Future of Work

Smart Hiring Is Smart Business: How Freelance Staffing Maximizes ROI

Cartoon man holds "CV" paper while looking shocked

Hiring isn’t just about putting someone’s butt in a chair (or their face in a Zoom square) anymore. It’s about strategy — and more specifically, return on investment. When businesses focus only on the up-front salary cost of a hire, they’re missing the bigger picture. In today’s economic landscape, traditional hiring can quietly drain resources — while agile staffing solutions like freelance talent can dramatically shift the cost-benefit equation in your favor.

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Chris Koens
In Strategy & Business, The Future of Work

Hiring is Broken. Here’s How to Fix It

You know the drill. You meticulously craft the perfect job description and moments after you publish it to your favorite “now hiring” website your inbox becomes a battlefield of résumés, cover letters, and LinkedIn connection requests. You brace yourself for the impending onslaught of great candidates and start to dig in. The first one looks promising — until you open it and see an uber-generic, copy-paste cover letter starting with the disappointingly non-specific “To whom it may concern…” The next applicant boasts “exceptional attention to detial” (yes, spelled exactly like that). Others list “breathing” and “social media posting” as skills. There’s even a group of submissions that claim to be “fast learners” while admitting to no experience related to the job description.

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Chris Koens
In Talent Focus, The Future of Work

15 Tips To Help Freelancers Stop Burning Cash

Graphic image of a jar-candle. Blue background with light blue, orange, and gray graphics.

OR: Is that Cashmere-Plum Scented Candle a Legitimate Tax Deduction

Ah, the freelance life — you’re living the dream, right? No boss breathing down your neck, no soul-crushing commute, and yes, you can absolutely take a “conference call” from your couch while wearing sweatpants (or no pants at all — we’re not judging). But let’s be real: while freelancing offers freedom, it also comes with the financial stability of a Jenga tower on a windy day. One month, you’re rolling in invoices and treating yourself to avotoast and oat milk lattes like a Silicon Valley CEO. The next, you’re eyeing the “fancy” ramen at the grocery store and wondering if you can justify it as a “business expense.”

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Chris Koens
In Design & Creative, Lifestyle, Talent Focus, The Future of Work

WiFi & Wanderlust: The 2025 Digital Nomad Destination Guide

Graphic image of a passport with visa stamps that say "Digital Nomad Destination Guide" and "Work Remote 2025". Blue background with light blue, orange, and gray graphics.

So, you’re ready to swap your home office or co-working space for a hammock by the beach or a cozy café in a bustling city square? Welcome to the digital nomad lifestyle! As we run full-steam ahead into this third month of 2025, let’s explore the most popular, the least trodden, and the easiest destinations for U.S. citizens to relocate to — and thrive — as freelance digital nomads.

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Chris Koens
In Strategy & Business, Talent Focus, The Future of Work

Cupid, Clients, and Contractors… it’s Complicated

A female freelancer sits across from a male client.

Bad Experiences from Swipe-Rights and Gig-Sites

Ah, Valentine’s Day — the annual reminder that love is in the air… or, at the very least, that heart-shaped chocolates are half-price tomorrow. Whether you’re blissfully coupled up or single and thriving, today is the perfect time to reminisce about the universal experience that unites us all: bad dates. Those cringe-worthy, facepalm-inducing, “why did I leave my house for this?” encounters that make you seriously consider adopting a dozen cats and calling it a life.

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Chris Koens
In Lifestyle, Talent Focus, The Future of Work

New Year, New Home Office: Quick Tips to Revitalize Your Workspace

Well organized home office desk with computer monitor and desk accessories in front of window looking out at lush green trees.

Welcome to the first week of 2025! If you’re reading this, you’ve probably survived the holiday whirlwind, avoided setting resolutions you know you won’t keep, and have officially returned to your trusty home office — aka the space that saw your 2024 highs, lows, and the occasional procrastination-fueled snack binge.

But let’s be real: your workspace might be looking a little, well… tired. No judgment; it happens to the best of us. While you probably don’t feel like doing a full-on HGTV makeover this week, spending a few minutes sprucing up your setup could make all the difference in kicking-off the new year with some serious “New Year, New You, Less Eww” energy.

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Chris Koens
In Design & Creative, Profile Updates, Talent Focus

A Picture is Worth a Thousand Opportunities

a male freelancer with a beard and glasses stands against a column in front of a wall. He is wearing a brown jacket with a white shirt and black tie. The title of the blog appears on the image

Freelancers, it’s time to show the world your best side — literally. Your profile picture is often the first impression potential customers get, so it’s important to make it count? The end of the year is a perfect time to update your digital presence and online bios — including your FlexTal Talent profile. When you’re updating your accomplishments and highlights from the past year, don’t forget to focus on your profile photo. A polished headshot can help set the tone for your overall image. And the best part? You don’t need a fancy studio setup. Just a personal camera or your smartphone, some time, and a little creative thinking can produce a headshot that spruces up your profile.

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FlexTal
In Case Study, Sales & Growth, Strategy & Business

Power Target + FlexTal – a Game-Changing Partnership; Scaling Marketing Effortlessly

Blue field with an orange bullseye and the logos for FlexTal and Power Target. Title, "Case Study" appears in bright green.

In 2021, Adam Cain turned to a Slack forum to ask for advice on finding a freelancer to help with Marketing. Power Target, a leader in the energy sector, needed a way to scale their marketing efforts efficiently without the overhead of traditional hiring methods. With the energy industry’s fluctuating demand and the challenges of maintaining a full-time marketing team, Power Target turned to FlexTal.  

This case study examines how FlexTal helped Power Target triple its conversions, streamline marketing operations, and eliminate the time-consuming process of vetting and hiring talent.

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