If part of this article sounds familiar, that’s probably not a coincidence. You may have seen us talking about this recently – pieces of it have already shown up in posts from people on our own team. This is us pulling the whole argument into one place, because the case for a fractional marketing team kept resurfacing every time we compared notes with clients working through the same thing.
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For over a decade, people have been tossing around the term “The Digital Age of Business.” Today, everyone has access to countless versions of software and augmented-reality options to perform marketing tasks. Nearly every day, a new mobile app pops up and promises to give you access to all the tools you need to promote your brand, product, service, or even yourself. With just a little time and a meager budget, we’re just a few clicks away from creating and launching a campaign to drive traffic to our website. However, investing in digital ads without relevant knowledge or strategy often leads to wasted resources and low returns.
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In a world where content plays a large role in most of society’s lives, social media marketers and business owners must ensure they’re always creating content that stands out in the newsfeed.
Businesses that encompass a general marketing strategy target, well, everyone. By targeting wide and broad markets, these businesses yearn to reach more customers and provide value to each consumer.
Social media. Newsletters. Video. You name it. When it comes to marketing a brand, there are seemingly thousands of options to choose from.
Whether you’re an influencer, brand, or use social media personally, there is no denying social media has greatly evolved over the past decade.
In today’s world where people are glued to their devices for work and for play, the most important advertising delivery platforms are internet-connected devices.
If you’re not using hashtags, you’re ignoring a key strategy to growing your social following.
When you’ve been in business long enough, you’ll reach a point where a re-brand is needed. New colors, new logo, new website, new … everything. A re-brand can be intimidating, especially if you’re trying to take it on internally.
