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Hiring Talent

Hiring Full-Time for a Temporary Problem? Let’s Rethink That.

A Florida-man uses a snow-blower on a white-sand beach with the ocean in the background.

You wouldn’t buy a snowblower in Florida – so why Commit to a full-time hire for a short-term need?


Like any good business Zoom-call about full-time hiring, let’s start with some chit chat about the weather. In January of 2025, something strange happened: it snowed in Florida. It wasn’t a light dusting. No mild flurries. Not even sleet. It was full-on winter snow. Nearly 10 inches of honest-to-goodness, stick-to-the-ground snow blanketed parts of the Sunshine State. It was the kind of weather anomaly that makes the national news – and sparks a thousand group texts starting with, “Can you believe this?”

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Smart Hiring Is Smart Business: How Freelance Staffing Maximizes ROI

Cartoon man holds "CV" paper while looking shocked

Hiring isn’t just about putting someone’s butt in a chair (or their face in a Zoom square) anymore. It’s about strategy — and more specifically, return on investment. When businesses focus only on the up-front salary cost of a hire, they’re missing the bigger picture. In today’s economic landscape, traditional hiring can quietly drain resources — while agile staffing solutions like freelance talent can dramatically shift the cost-benefit equation in your favor.

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Cupid, Clients, and Contractors… it’s Complicated

A female freelancer sits across from a male client.

Bad Experiences from Swipe-Rights and Gig-Sites

Ah, Valentine’s Day — the annual reminder that love is in the air… or, at the very least, that heart-shaped chocolates are half-price tomorrow. Whether you’re blissfully coupled up or single and thriving, today is the perfect time to reminisce about the universal experience that unites us all: bad dates. Those cringe-worthy, facepalm-inducing, “why did I leave my house for this?” encounters that make you seriously consider adopting a dozen cats and calling it a life.

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Power Target + FlexTal – a Game-Changing Partnership; Scaling Marketing Effortlessly

Blue field with an orange bullseye and the logos for FlexTal and Power Target. Title, "Case Study" appears in bright green.

In 2021, Adam Cain turned to a Slack forum to ask for advice on finding a freelancer to help with Marketing. Power Target, a leader in the energy sector, needed a way to scale their marketing efforts efficiently without the overhead of traditional hiring methods. With the energy industry’s fluctuating demand and the challenges of maintaining a full-time marketing team, Power Target turned to FlexTal.  

This case study examines how FlexTal helped Power Target triple its conversions, streamline marketing operations, and eliminate the time-consuming process of vetting and hiring talent.

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