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Strategy & Business

Hiring Full-Time for a Temporary Problem? Let’s Rethink That.

A Florida-man uses a snow-blower on a white-sand beach with the ocean in the background.

You wouldn’t buy a snowblower in Florida – so why Commit to a full-time hire for a short-term need?


Like any good business Zoom-call about full-time hiring, let’s start with some chit chat about the weather. In January of 2025, something strange happened: it snowed in Florida. It wasn’t a light dusting. No mild flurries. Not even sleet. It was full-on winter snow. Nearly 10 inches of honest-to-goodness, stick-to-the-ground snow blanketed parts of the Sunshine State. It was the kind of weather anomaly that makes the national news – and sparks a thousand group texts starting with, “Can you believe this?”

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Smart Hiring Is Smart Business: How Freelance Staffing Maximizes ROI

Cartoon man holds "CV" paper while looking shocked

Hiring isn’t just about putting someone’s butt in a chair (or their face in a Zoom square) anymore. It’s about strategy — and more specifically, return on investment. When businesses focus only on the up-front salary cost of a hire, they’re missing the bigger picture. In today’s economic landscape, traditional hiring can quietly drain resources — while agile staffing solutions like freelance talent can dramatically shift the cost-benefit equation in your favor.

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Hiring is Broken. Here’s How to Fix It

You know the drill. You meticulously craft the perfect job description and moments after you publish it to your favorite “now hiring” website your inbox becomes a battlefield of résumés, cover letters, and LinkedIn connection requests. You brace yourself for the impending onslaught of great candidates and start to dig in. The first one looks promising — until you open it and see an uber-generic, copy-paste cover letter starting with the disappointingly non-specific “To whom it may concern…” The next applicant boasts “exceptional attention to detial” (yes, spelled exactly like that). Others list “breathing” and “social media posting” as skills. There’s even a group of submissions that claim to be “fast learners” while admitting to no experience related to the job description.

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Cupid, Clients, and Contractors… it’s Complicated

A female freelancer sits across from a male client.

Bad Experiences from Swipe-Rights and Gig-Sites

Ah, Valentine’s Day — the annual reminder that love is in the air… or, at the very least, that heart-shaped chocolates are half-price tomorrow. Whether you’re blissfully coupled up or single and thriving, today is the perfect time to reminisce about the universal experience that unites us all: bad dates. Those cringe-worthy, facepalm-inducing, “why did I leave my house for this?” encounters that make you seriously consider adopting a dozen cats and calling it a life.

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Power Target + FlexTal – a Game-Changing Partnership; Scaling Marketing Effortlessly

Blue field with an orange bullseye and the logos for FlexTal and Power Target. Title, "Case Study" appears in bright green.

In 2021, Adam Cain turned to a Slack forum to ask for advice on finding a freelancer to help with Marketing. Power Target, a leader in the energy sector, needed a way to scale their marketing efforts efficiently without the overhead of traditional hiring methods. With the energy industry’s fluctuating demand and the challenges of maintaining a full-time marketing team, Power Target turned to FlexTal.  

This case study examines how FlexTal helped Power Target triple its conversions, streamline marketing operations, and eliminate the time-consuming process of vetting and hiring talent.

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2023: A WorkSpace Odyssey

line drawing of space ship similar to the craft seen in "2001: A Space Odyssey"

In a world where technology has rewritten the rules of our daily lives… Okay, now, go ahead and re-read that first line in your best movie-trailer-announcer voice.

Technology is a catalyst for change. Devices and apps have updated how we interact with our workplace and with each other. Predominantly, the modern blend of hardware and software is working to simplify tasks, reduce redundant chores, and make access to information – and each other – easier. Technology is everywhere.

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Freelancers Unleashed: Uncovering The Power Of The On-Demand Workforce

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Today’s rapidly evolving business landscape has redefined the traditional notions of how employees think about work and employment. The rise of the on-demand economy has ushered in a new era where freelancers are taking center stage, redefining how work gets done. The on-demand workforce, characterized by independent contractors, remote workers, and gig economy participants, offers a range of benefits and opportunities for businesses willing to tap into its power. It may be time for your organization to explore the untapped potential of the on-demand workforce and start to understand how it might be able to transform your business.

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