It’s 2020, which means it’s time to make your website accessible. Web accessibility is one of the most important things you can do for the online community and your customers.
You’ve spent time identifying your target customer. You’ve created an amazing presentation, then refined it and even added specific examples directed to the exact needs of this prospect. After practicing and practing, you delivered a perfect pitch. You’re confident you aced it.
Yet, somehow, the customer said, “no.” Maybe they weren’t in the same room. Maybe they didn’t hear that one part you edited nine times until it was pure perfection. You start to second guess your entire career path and your ability to sell.
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If you’re not using hashtags, you’re ignoring a key strategy to growing your social following.
As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders.
Consider for a moment the current nine-to-five, butts-in-seats paradigm of American work life. Where did it come from?
When you’ve been in business long enough, you’ll reach a point where a re-brand is needed. New colors, new logo, new website, new … everything. A re-brand can be intimidating, especially if you’re trying to take it on internally.
Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people.
Malcolm Gladwell’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions throughout the day is a fairly reliable way to navigate life in the modern world. “There can be as much value in the blink of eye,” writes Gladwell, “as in months of rational analysis.”
The current pandemic is dramatically impacting American small businesses and entrepreneurs. According to a recent report, almost 7.5 million of America’s approximately 30 million small businesses may be forced to close permanently over the next several months. However, many believe that – like other “black swan” events – the COVID-19 pandemic will fuel the next wave of innovation, and more resilient and world-changing startups than ever before.